Aje CMO project brief · Response by Deena Colman
DEENA COLMAN
CMO PROJECT BRIEF RESPONSE Aje.

Response to the Aje CMO project brief by Deena Colman

Aje campaign diptych with a sculptural olive gown
Deena Colman / The brief’s central challenge

Aje gets 5x bigger
by being more Aje.
not louder.

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Response to the CMO project brief

Build a world worth belonging to,
then let commerce live inside it.

Prepared by Deena Colman. Five connected sections responding to the project brief, from brand building to digital growth.

Meet Deena
The strategy, curated

Explore the collections.

05 collections
29 scenes / 45 minutes
About the presenter

Deena Colman.

Commercially driven executive with extensive experience leading growth, digital transformation, and end-to-end business performance across retail, eCommerce, wholesale, and franchise.

Experience & perspective