Aje CMO project brief · Response by Deena Colman
DEENA COLMAN
CMO PROJECT BRIEF RESPONSE Aje.
About the presenter

Deena
Colman.

Commercially driven executive with extensive experience leading growth, digital transformation, and end-to-end business performance across retail, eCommerce, wholesale, and franchise.

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dc.Brand / Digital / Commercial leadership
Selected experience

Brand, digital and commercial experience.

$48M

Managed a $48M marketing budget and a 35+ person team across digital, creative, CRM, and digital experience.

35

Accountable for digital experience, marketing, digital marketing, group media relationships, SEO, creative, ecommerce, marketing technology and CRM/loyalty strategy across 35 websites.

150

Led Accent Group’s martech transformation, unifying 150 data sources, 30 websites, and approximately 900 stores.

Selected achievements from Deena’s supplied résumé.

Perspective

Brand experience.
Commercial discipline.

Brings combined CMO, CDO, and General Manager capability, including full P&L ownership and leadership of finance, IT, CX, digital, merchandising, and marketing. Known for rebuilding teams, driving record digital results, establishing inhouse agencies, and delivering sustainable commercial outcomes across complex, multi-brand environments.

Education

Master of Marketing · Monash University
Dean’s Commendation — Highest GPA

Bachelor of Media & Communications · Swinburne University
Top 10 student award and placement

Experience

A career
building growth.

  1. Chief Digital Officer

    Lovisa

  2. Executive General Manager — MYSALE

    Accent Group

  3. Group General Manager — Digital & Marketing

    Accent Group

  4. Head of Marketing

    Accent Group

  5. Group Marketing Manager

    Accent Group

  6. National Media Planner

    Coles Group

  7. Media Planner / Buyer

    OMD

The project response

Aje CMO project brief.

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